Monday, January 10, 2011

Research and Planning - Key Points To Get Across In A Trailer

In order to attract your target audience you need to get them to know certain things about the upcoming film.
  • Title - Though not all teaser trailers do this
  • Release Date - Depending on how close to the films release, the date could be very specific (20.08.11), vague (Summer 2011) or merely say "Coming Soon"
  • Genre i.e Horror, Romance
  • Cast - more important in romances/commedies than others
  • Plot Info - usually not a lot is revealed, especially in teasers
  • Unique Selling Point - very important as this will attract audiences to the film.

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