Research and planning - taken teaser trailer

My group and I have decided to change our genre this year to action, as opposed to doing another horror production. We thought it would be good to try and produce a different genre this year as it will set us a new challenge. To understand the conventions of a teaser trailer, I am going to analyse the film 'Taken's' teaser and trailer. I have chosen to analyse the two different trailers to see in what aspect they obey the conventions and also the effect of them on the audience and also because the genre of this film is action.







Above I have posted 'Taken's' theatrical trailer and below I have posted the teaser trailer.
Taken was a very successful film at the cinema, especially with a wide range audience. I love the dark camera shots within the trailer and the fast snippits of action leaving the audience wanting to know more, however the timing is impecable as the audience are left 'teased' and in suspence as they do not know the end of each scene or how the plot will end. I think this is something that my group and I want to encorpret into our teaser trailer, as it provoks a large emotional vibe from the audience.


Both trailers are fairly different to eachother, the threatrical trailer is roughly about 50 seconds longer than the teaser trailer. Each trailer provides minimal information, however the threatrical trailer provides more of the plot than the teaser trailer. The teaser trailer provides a lot less speaking as it trys to give little as possible away to the audience, wanting them to come back for more and to watch the film itself. Both trailers show similar scenes to the film, however the teaser trailer shows faster shots and cuts to the scene than the theatrical trailer does.


Taken serves as an excellent starting point as to what a teaser trailer should include. Firstly before running into the action of both of the film trailers, the production companies are announced being '20th Century Fox' and 'Europa Corp'. The audience will get the vibe that the trailer most likely will be aimed towards a mixed age range from the age 15 and above, as the past films produced by '20th Century Fox' such as The Dark Knight, was aimed to a similar age range and was a huge success.
As the action of the film progresses through each of the trailers, introducing the main characters, the audience understand the gist of the film without revealing too much of the plotline, making the audience want to know more.


I feel that both trailers are a great success, as they show all the conventions that attract the right audience without giving to much of the plot away and I feel that my group and I will be able to benefit from taking some of the conventions into our own teaser trailer and hopefully be able to add our own twist to our film that we decide to create.